Three Distinct Firefox Advantages

1 Security

• Firefox is the safest way to use the Internet.

• We start with safety – We engage security experts before we even start development so we can identify and address potential problems before a single line of code is written.

• We build Firefox to be safe – Keeping people safe online is a big reason why Firefox exists. We take security very seriously, which is why we open our development process to allow security researchers to contribute at any point and on any topic. If a critical bug is discovered, we’ll make it public so it can be fixed as soon as possible.

• We actively work to keep Firefox safe – Security doesn’t stop once the product has shipped. We’re constantly monitoring threats and releasing new Firefox updates to stay ahead of the bad guys. Because we’re open source, we have an entire community of users around the world who help us make your web browsing safer.

2 Customization

• When it comes to web browsing, we believe that one size doesn’t fit all.

• Firefox has the most ways to customize your online experience specifically for the way you use the web.

• Add-ons (small pieces of software that augment Firefox to meet your unique needs) enhance the browser so you can be more productive, have more fun and be more creative online. For example, you can use the 3000+ Firefox add-ons to:

> communicate and stay in touch

> find the best shopping deals

> listen to music

> protect your kids from inappropriate sites

> access the latest news and weather reports

> and much more…

• There are also many different themes that let you express yourself by decorating your browser in a variety of ways.

3 100% Organic Software

• Firefox is good for you: it stands for openness, innovation and freedom on the Internet.

• We’re a public benefit, not-for-profit organization devoted to enriching people’s lives by preserving choice and innovation on the Internet (as opposed to being motivated by profits, shareholder value, usage of proprietary technology, etc.)

• We’re a global, grassroots effort – Mozilla’s products are a result of a collaboration between employees, volunteers, universities, foundations and corporate partners. Firefox was created by an international movement of hundreds of thousands of people from wildly different backgrounds, all seeking to develop the world’s best browser.

• Open source means a better browser for the 120 million regular Firefox users. We open up our process to anyone and everyone in order to encourage the innovation and development of exciting new technologies that will keep pushing the web forward and making it a better place for all.